As Executive Vice President at Comunicad, Carlos is responsible for market development. He has over 30 years of experience working in the corporate and non-profit sectors, and has provided strategic counsel and expertise to several organizations. Prior to joining Comunicad, Carlos was president of the National Hispanic Corporate Council, a membership organization of Fortune 1000 Corporations seeking to garner added value from the Hispanic community. Before that he spent 27 years at Coors Brewing Company as Director of Corporate Relations, where his responsibilities included the Hispanic, African American, GBLT, Asian and Women's segments. He has also served on the corporate advisory boards of the National Council of La Raza and the Cuban American Council, as well as on the Board of Directors of the National Puerto Rican Coalition.