Furthering its commitment to the Latino community, Ford Motor Company Fund launched these two nationally traveling art exhibitions, both in 2004, to raise awareness about Latino talent and achievements, foster cross-cultural exchange, and promote role models for Latino youth across the country.

Retratos 2004 – 2006, OJOS 2004-2009

We promoted these exhibitions within the Latino community, through special committees made up of more than 3,000 total national and local Latino and non-Latino leaders, who endorsed the exhibits and mobilized the community. We also developed extensive media and communications strategies to raise awareness about the exhibitions, including press previews.