In support of the MillerCoors Líderes campaign, our focus is to establish MillerCoors as a corporate frontrunner on leadership development insights for the next generation of young Hispanic leaders. Since its launch in 2006, we have moved the campaign forward creating a new website and fostering a Líderes presence on social media networks, all aimed to provide leadership and resource tools for rising leaders within the Hispanic community.

By using multimedia tools, activating third-party supporters to speak out about Líderes, including some of the country's most respected national Hispanic organization leaders, and augmenting promotional efforts through print and online campaigns, we have maximized outreach of the Líderes story.

Web Site: http://www.coorslideres.com
Facebook: MillerCoors Líderes on Facebook