In 2003, Comunicad facilitated a relationship between Ford Motor Company Fund and the National Latino Children Institute (NLCI) to join a nationwide network of safety advocates and community groups to raise awareness among Latinos about the important role of safety seats in saving children's lives. The resulting program is titled Corazón de mi vida (The Center of my Life).

Since then, Comunicad has continued to manage and grow the program, developing Corazón's national strategic plan for community outreach and media relations. Harnessing our expertise and knowledge of the Hispanic community, we have developed communication and outreach strategies that take into consideration cultural and language gaps. Thanks to our media outreach efforts, we have helped Ford and NLCI reach more than one million households with Corazón's safety messages.