In its efforts to mobilize the Hispanics across the country to make a difference in their communities, AARP launched Compartir es Vivir in 2009. In order to come up with in-language and in-culture materials to assist people with ideas and strategies, AARP turned to us.

We brought together focus groups to determine the name and message of the campaign for the Latino community, taking into account the wide variety of the Hispanic market both foreign and U.S. born. We also developed and oversee the campaign's social media strategy, to ensure a greater reach and provide an avenue for spreading the information throughout the Hispanic community.

Web Site: http://www.compartiresvivir.org
Facebook: Compartir es Vivir on Facebook
Twitter: Compartir es Vivir on Twitter