Since 2004, we have provided AARP with earned media support, specifically aimed to reach the Hispanic 50+ population in the U.S. with health, lifestyle and financial information. This includes raising awareness about important issues such as Healthcare Reform, Medicare Part D enrollment, Social Security and caregiving, among other topics.

Our outreach has helped establish the editor of AARP VIVA as an expert on 50+ Latino issues within the Hispanic media landscape. We have helped secure appearances on national programs on Univision and Telemundo including Despierta America, Primer Impacto, and Al Rojo Vivo; regular media tours in top Hispanic markets, and guest interviews on national and key regional radio shows, among others.