PEPSICO
In an effort to promote healthy lifestyles in ethnic communities, PepsiCo partnered with the National Urban League, National Council of La Raza, and America On the Move to create a buzz around healthy eating and activities with an in-culture approach. Comunicad formulated a media strategy to reach African American and Latino media outlets about this campaign through public relations and media relations efforts. The outreach gained international and national news coverage, including ANR placement in more than 750 radio stations.